Pure Spirits: Exploring Organic & Additive-Free Tequila
By Tres Agaves
Drew Pierce, CSW
Director of Spirits, Trinchero Family Estates
With more than 30 years of experience in the spirits industry, Drew Pierce is a seasoned leader in the world of premium beverages. For over 20 years, he has been an integral part of Trinchero Family Estates (TFE), a global powerhouse in wine and spirits with a portfolio of more than 50 renowned brands and a presence in nearly 50 countries.
As Director of Spirits at TFE, Drew plays a key role in shaping the company’s vision for high-quality, authentic, and innovative spirits, including Trust Agave Tequila. His expertise spans brand development, market strategy, and the ever-evolving landscape of premium and organic spirits.
With deep industry knowledge and a passion for authenticity, Drew is dedicated to educating consumers and trade professionals on the importance of organic, additive-free tequila, ensuring that what’s in the bottle reflects pure craftsmanship and integrity—just as it should.